Jun 10
20
27 Important SEO Strategies-SEO Techniques
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27 Essential SEO Strategies-SEO Techniques
Search Engine Optimization is a methodical approach to search engine optimization campaign, determine gradually the SEO Strategies and SEO Techniques which should be followed precisely.It is a complex work involving detailed analysis, research of the core of website. Missing any of important SEO Strategy leads to failure of SEO campaign.
- Defining the mission of your SEO Strategy is the first thing to be taken in consideration. Mainly it is identifying your Targeted prospects.
- Keywords- Choosing the right keywords or keyword phrases is time consuming and will determine your website presence and success online.
- Header- What do you see first when you enter the website? Probable Header and Logo. Create the perfect header related to your business. Put the Logo where the customer can see it immediately. Preferable upper left hand.
- Logo linked to Home Page- Link logo to Home Page or any other important page of your website. Believe me, visitors like to click on logo and if logo is not linked they are confused.
- Taglines are another first thing that visitor will see and read. Compile 100% relevant Tagline to your business. and mainly relevant to your Title in search listing. When I am looking to buy skin care for dry skin I would like to see immediately that I entered the right website, otherwise I am wasting my time.
- 5 seconds rule Loading- Compress your pictures so the home page can load faster.
- Company Info. Visibility of “About us” is important. Visitor want to know about you and your company.
- Identifiable Main menu- Once visitors know who you are they want to see what you are offering. Navigate visitors easily.
- Navigation Labels has to be short like “About us” and not “Our company information”
- Buttons- Number of buttons. Do not use a lot of Javascript menus especially not more then 2 layers of flyaway Javascript menus.
- You might be surprise how the color of website background and text can improve your visibility. Just have in mind that background and text color has to be friendly to visitors eyes. Not everybody has excellent vision and if I have hard time reading your website content I will probable loose interest and leave. Black notes on the white background might be old-fashioned but still the best option.
- We researched color, what about font size? Dilemma.. large, medium or small. Well if font size is too big and you have to scroll to read the rest of the sentence your visitor will definitely abandon your website. Too small.. will be the same as choosing the unreadable text color. You are loosing another visitor. My best choice is size 11.
- Links- Blue color or underlined. Has to stand out. Use sparingly-not to much to disrupt your content. Links are very important especially for Google.
- Site search- Put on prominent place of your website usually upper right corner.
- Site Load Speed-Visitor is online in order to find what is of their importance and interest and no matter how professional your site looks, people won’t wait 5 minutes for a plug-in to load. Use new technology wisely and occasionally and only when it is really necessary for enhancements of your site. Search Engine likes standard HTML/CSS.
- Accessibility of your website is not only important for you and search engines but also for impaired-disabled users who want to understand your images. Alt tag should be the part of your pictures and whenever is disable image in visitors browser the alt tag will give the insight of image.
- Content- Content is your main concern. You heard already “Content is a King”. Well that is absolutely true. Content has to be 100% relevant to your offer. I mean it.
- Headings- The first heading <h1> is only used once in context and has to be clear and descriptive using your main keyword phrases. Additional Heading <h2> and <h3> use wisely not to many( 2-3 <h2> and 3-4 <h3>)
- First paragraph is your Critical Content with your main keywords and descriptive about your business proposal.
- Layout, headings, and styles should be steady through the whole website with the colors that should have the same meaning. Don’t use blue headers on one page, blue links on another, and blue text somewhere else.
- Emphases “Bold”- Use wisely, at the beginning of the page emphasizing your keyword phrase and now and then through the whole content.
- Ads and Pop-ups- Use Pop-ups only if necessary without forcing visitors to click on it. Blurring the line between ads and your other content, your website may suffer.
- Copywriting-Don’t use jargon but clear explanation of the subject matter.
- URLs- Have your keywords in URLs. Very important for some search engines especially Yahoo and somewhat for Bing. Google is not so sensitive.
- Page Title <Title> very Important- Must be descriptive, unique using your best keyword phrases. Title is the first thing search engine and visitors see.
- Not found-404 page. Create custom 404 page that will navigate your customers to the main content.
- Now that you have everything in place on your website you should be curious about your competition. You are serious about your business and you want to know how the 1st positioning competitor gain that prominent position? So you have to analyze their website and compare to yours. Do it using all SEO Strategies and SEO Techniques mentioned before to make comparison.
SEO Strategies are more then just 27 SEO Techniques mentioned. Each SEO Technique is subject to deep and systematic SEO research, analysis and implementation.
